Travis Kelce might be the star of Tommy Hilfiger‘s latest campaign, but someone forgot to tell his new pup, Wendy.
Tommy Hilfiger invited Travis to The Plaza Hotel in New York for its Fall 2026 “Only in New York” campaign, alongside Gigi Hadid, JISOO, Peggy Gou, Frances Tiafoe and Carmelo Anthony.
But it was Travis’s fluffy white co-star who ended up stealing the show.
And she isn’t your average canine model.
Wendy is the Samoyed Travis shares with his now-wife, Taylor Swift.
Wendy gets her modelling debut
Travis told Vogue magazine that the team was in the process of casting a dog for the commercial.
Instead, he and Taylor volunteered their new doggo for the job, saving the team the trouble of finding a four-legged co-star.
The campaign was shot at The Plaza, Tommy Hilfiger’s former home and one of New York’s most storied addresses.
In the video, Wendy greets Travis in his hotel room before curling up beside him on the couch.
“She is officially a picture dog,” Travis teased of his pooch on the season premiere of his and his brother’s podcast, New Heights. “We gotta get the line in her size. Unfortunately, she’s just got her fur on. We gotta work with Tommy on getting her some good clothes.”
It appears Wendy didn’t need much help settling into life in front of the camera either.
“It’s kind of crazy how perfect she looks in the Tommy Hilfiger world,” Travis said of Wendy. “She matches the brand and the shoot and it was pretty easy to get her to jump on the couch and have some fun with us. But yeah, Wendy’s a model. She’s a model dog.”
A natural in front of the camera
In the main campaign shot, Wendy lounges with her dad, Travis, on a blue and white striped outdoor couch on a rooftop.
Her fluffy white coat turns out to be the perfect accessory to Travis’s cable-knit sweater and navy winter coat.
Wendy is a little over a year old, and Travis and Taylor have largely kept her under wraps.
Following online speculation after the campaign went viral, it seemed like the right time to introduce her to the world.
The Samoyed is known for its thick, all-white double coat, famous “Sammy smile” and social, mischievous personality.
Wendy joins Taylor Swift’s cats
Wendy isn’t the only famous furry member of the household.
She joins Taylor’s three beloved cats, Meredith, Olivia and Benjamin.
But after making her modelling debut alongside Travis, Wendy appears to have found a way of grabbing a little of the spotlight for herself.
As her proud dad has already declared: “But yeah, Wendy’s a model. She’s a model dog.”
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